Orlando is the most visited destination in the USA, with more than 75.3 million tourists in 2024.

And the news for 2025 promises to boost this success even further.

In 2024, the city received an impressive 75,333,800 visitors, consolidating its position as the most visited destination in the United States. The data released by Visit Orlando show a growth of 1.8% compared to 2023confirming the strength of the destination even in a global scenario that is still recovering.

More than numbers, what we see is a destination that continues to evolve, innovate and enchant - whether through its world-renowned theme parks, cultural experiences, sporting events or top-level hospitality. And the projections for 2025 indicate an even more historic year, with new developments that should boost tourism in a way that hasn't been seen for decades.

The Visit Orlando gave a clear picture of the profile of the tourists who visited the city:

  • 81% of the visits were from national leisure tourism

  • 10% correspond to national business trips

  • 9% are international tourists

  • The events and meetings has grown 3,9%with more than 5.6 million visitors

These figures reinforce Orlando's vocation as a multiple destination. While leisure dominates, especially among American families, the events and business sector has shown recovery and strength, with large conventions, trade fairs and corporate meetings standing out in Orlando. Orange County Convention Centerone of the largest in the country.

In 2024, 6.5 million international tourists chose Orlando as their destination, representing an increase of 5.9% compared to the previous year. This leap demonstrates the global upturn in tourism, driven by the renewed confidence of travelers and the city's consolidated reputation.

International tourists tend to stay longer and invest more in experiences. The foreign public is attracted by a combination of factors: mild climate, direct flights, safety, options for all ages and the possibility of living the "American dream" with all the magic that only Orlando offers.

The increase in numbers shows that tourists from outside the United States are increasingly confident about returning to Orlando. After the most critical years of the pandemic, the destination has returned to the top of the wish lists of travelers from all over the world - and with good reason.

The city has not only maintained its excellence in attractions and hospitality, but has also invested in new experiences, reinforcing its image as a safe, vibrant and innovative destination.

Top 5 international markets in 2024

Canada - 1,290,300 visitors (+2.7%)

New all-time record

Canada consolidates its position as the main international market to Orlando. The country's cold climate is one of the great motivators: Canadians often flee the low temperatures in search of the Florida sunespecially during the winter.

In addition, there is a strong presence of multigenerational familieswith grandparents, parents and children traveling together. Canadians tend to look for comfortable accommodation, theme parks and light cultural experiences. Extended trips are common, and many even have seasonal residences in Florida.

United Kingdom - 907,900 visitors (+3.5%)

Consistent growth, despite the European economic scenario

British tourists value well-planned itineraries and usually stay longer - on average, 10 to 14 days. Many already know Orlando and return for the full experience: parks, shopping, restaurants and getaways to other parts of Florida, such as Clearwater and Miami.

Another important point is the appeal of themed housesThis is very popular with British families and couples. The increase of 3.5% represents a gradual recoverywith a strong growth trend towards 2025.

Brazil - 697,200 visitors (+0.2%)

A loyal and passionate Orlando market

Even with slight growth, Brazil remains among Orlando's top five markets - a reflection of the relationship between the two countries. emotional and cultural with the destination. Brazilians love the parks (especially Disney and Universal), but they are also part of the group that spends the most on shopping and eating out.

They travel as families, groups of friends or couples, often to celebrate birthdays, honeymoons or school vacations. Brazilians are looking for experience, emotion and enchantmentand usually plan months (sometimes years) in advance.

Mexico - 438,000 visitors (+1.5%)

Practicality, proximity and diversity of experiences

Mexicans form an audience pragmatic and versatilewith a mix of quick trips and family getaways. A geographical proximity and cultural connection with the USA favor constant flow.

They tend to visit both parks and outlets, as well as being interested in sporting events and seasonal attractions. A ease of direct flights and fluency in English or Spanish will make your stay even easier.

Colombia - 343,000 visitors (+13.6%)

The fastest growing highlight of the year

Colombia was the country that grew the most proportionally in 2024, with an increase of 13,6% in the number of visitors. Colombian tourists are looking for fun, safety and good shopping optionsand destinations where you can experience the "American way of life".

With a strong presence of young families, the Colombian public values accommodation with a good location and cost-effectiveness. Many already travel with guided tours and take the opportunity to visit not only Orlando, but also neighboring cities.

Why is Orlando the most visited destination in the USA?

  • World-renowned theme parks such as Walt Disney World and Universal Studios

  • Vacation homesfor all styles and budgets

  • Unique experiences in shopping, gastronomy and entertainment

  • Ease of access with direct flights from several countries

  • A feeling of welcome and familiarity for Latin and Brazilian tourists

Orlando is not only the most visited destination, it is also a key economic driver for the whole of central Florida. Tourism in Orlando represents a complex, strategic ecosystem that generates wealth and social opportunities.

In 2024, with more than 75.3 million visitorsTourism has injected billions of dollars into the local economy, sustaining various sectors and positively impacting the lives of thousands of families. And as Casandra Matejpresident of Visit Orlando:

"Every visit starts from scratch in January. But it's with strategic marketing and world-class experiences that we welcome millions of people every year. These visitors sustain our economy, create jobs and help maintain the quality of life of local residents."

Boosts hospitality and retail

Orlando's vast hotel network, which includes everything from luxury resorts to budget accommodations and vacation homes, depends directly on tourism. The growth in the number of visitors keeps high occupancy rates, justifying new investments and expansions in:

  • Themed houses

  • Restaurants, cafés, bars and rooftops

  • Retail stores, outlets and malls

  • Supermarkets, convenience stores and delivery services

A average daily rate and per capita spending also increased in 2024, which represents more revenue for local entrepreneurs and more tax revenue for the public coffers.

Generates thousands of direct and indirect jobs

Tourism is, by far, one of the biggest generators of employment in the region. It is estimated that it supports more than 400,000 jobs direct and indirect in Central Florida, in a wide variety of areas:

  • Hospitality and cleaning

  • Tourist transportation (drivers, transfers, car rental)

  • Services in parks and attractions (guides, operators, attendants, characters)

  • Travel agencies, operators and receptives

  • Maintenance, construction and logistics

In addition, the sector stimulates training the local workforcewith technical schools, training programs and access to entry-level positions with career paths.

Promotes urban development and infrastructure

The need to welcome millions of tourists a year forces the public authorities and the private sector to keep the city running smoothly. modern, safe and well-structured. Thanks to the strength of tourism, Orlando has:

  • Ever-expanding international airport (MCO)

  • Wide and well-maintained road network

  • Multilingual signage

  • Continuous investment in urban mobility, public Wi-Fi, lighting and security

  • Incentives to revitalize neighborhoods and hotel areas

This development not only improves the tourist experience, but also directly benefits residentsThey have access to a more dynamic and functional city.

Supports small businesses and local entrepreneurship

Orlando's tourism industry is not all about big corporations. Small and medium-sized entrepreneurs are a vital part of the machinery that serves visitors on a daily basis. Tourism generates demand for:

  • Artisan coffee shops

  • Food trucks and neighborhood restaurants

  • Personalized souvenir stores

  • Beauty salons, spas and barbershops

  • Cleaning, laundry and maintenance companies for vacation homes

  • Self-employed professionals: photographers, drivers, tour guides, DJs, decorators

With the increase in tourism, these businesses have more opportunities to grow, employ and stand out. Many immigrants and locals find tourism a gateway to entrepreneurship and gain financial independence.

Quality of life boosted by the tourism economy

Tourism, by moving so many sectors and generating revenue, allows Orlando to maintain high levels of quality of life for a city of its size. With more resources available, the city can do it:

  • Investing in health, education and public transport

  • Create training and social inclusion programs

  • Supporting community and cultural causes

  • Reduce dependence on polluting or unstable industries

Orlando shows that when tourism is well planned and structured, it doesn't just entertain, it transforms.

The year 2025 will be special. Orlando is preparing for the definitive opening of the first new theme park in 25 years A milestone awaited by visitors and professionals in the sector.

Expectations are high:

  • Immersive experiences with cutting-edge technology
  • Sustainability and innovation as pillars
  • New franchises and novel concepts for all ages

In addition, existing parks, such as Disney and Universal, will also bring new attractionsincluding:

  • New roller coasters
  • Expanded thematic areas
  • Shows and interactive experiences with augmented reality

Sport and entertainment on the rise

The 2025 sports calendar in Orlando is also busy. There are plans:

  • International soccer championships
  • NBA and MLS matches
  • Themed races and fitness events
  • University tournaments and e-sports

This type of event attracts tourists who don't necessarily focus on the parks, but who take the opportunity to experience the best the city has to offer.

The set of data and projections confirms this: Orlando is not just the capital of theme parks. It's a global destination, complete and ready to grow even more.

With exciting new developments coming in 2025, the city is strengthening its position as a benchmark for entertainment, leisure, business, hospitality and memorable experiences. Whether for first-time visitors or those who return every year, Orlando continues to be a place where the magic never stops growing.

With the city breaking consecutive visitor records and preparing for a new era with unprecedented attractions and high tourist demand, Orlando is experiencing one of its most promising periods for those wishing to invest in vacation properties.

High demand, low vacancy and consistent appreciation

The increase in tourism, especially international tourism, is putting pressure on demand for vacation home rentalsespecially those located in planned communities with easy access to parks. The combination of high occupancy, rising average daily rates and a shortage of well-positioned inventory is generating:

  • Appreciation of properties in popular tourist communitiessuch as Storey Lake, Windsor Island, ChampionsGate, Solara and Reunion.
  • High profitability with vacation rentals, especially for houses with 4 bedrooms or more and professional theme decoration.
  • Low vacancy rate, especially during periods of high demand (American summer, holidays and event dates).

By 2024, many of these homes will have reached valuation from 10 to 20%The trend is for this movement to intensify with the opening of the new theme park in 2025.

Outlook for 2025 and 2026: ideal scenario for growth

Based on current market movements, the projections for the next two years include:

  • Accumulated appreciation between 15% and 30% in well-located properties, especially in areas with easy access to the I-4, Disney and Universal.
  • Increase in the average booking ticketwith the arrival of tourists with higher purchasing power attracted by the new premium experiences.
  • Expansion of direct international flightsThis increases the number of foreign tourists willing to pay more for full stays in houses.
  • Growing demand for longer stays, driven by trends such as digital nomads, home office and "slow travel".

The rise in events and sports tourism is also contributing to bookings outside the high season, reducing seasonality and increasing the return on investment.

Orlando: safety and dollar potential

Investing in Orlando also means:

  • Being in one of more transparent and stable US markets;
  • Count on legal certainty and foreign investor protection;
  • Have return in dollars, protecting your capital against currency fluctuations in Brazil and in other Latin countries;
  • Operate with companies specializing in vacation home managementThey take care of everything for the owner and optimize profitability.

Investing in the most visited destination in the USA: opportunities in Orlando

The scenario is clear: Orlando is booming, demand is hot and qualified inventory is limited. Those who invest now will have the chance to ride this wave of growth which is intensifying with the new theme park and the other innovations coming in 2025.

For those seeking profitability with security, property appreciation and the opportunity for personal use, vacation homes in Orlando continue to be one of the most strategic investments today.

Read also: Why is Florida the Best Destination for Real Estate Investments in 2025?

The figures leave no doubt: Orlando is not just the most visited destination in the United States, is also one of the most strategic in the world. With more than 75.3 million visitors in 2024The city is consolidating its position as a global center for leisure, business, innovation and opportunity.

International tourism is growing at a rapid pace, the real estate market for vacation homes is experiencing an unprecedented cycle of appreciation, and the profile of visitors shows an increasingly diverse, demanding and engaged ecosystem. All this is supported by a city that invests in infrastructure, creates jobs and boosts the economy in a broad and sustainable way.

And as if the promising present wasn't enough, the future holds even more reasons for optimism. The opening of a new theme park in 2025 represents a turning point. New attractions, major sporting events, growth in the corporate events sector and an increasingly rich cultural agenda reinforce that Orlando is constantly evolving.

For travelers, it's the chance to live memorable experiences.
For investors, it's the ideal time to be part of this growth journey.
For locals and entrepreneurs, it's the certainty that well-structured tourism transforms not only the economy, but also the environment. people's lives.

Talk to our team of experts and invest in a place where dreams come true. Now, more than ever, it's time to be part of that story.

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