In recent years, the presence of Brazilians in the USA has been growing significantly, driven by factors such as the search for quality of life, investment opportunities and the desire to belong in one of the world's most dynamic markets. Today, it is estimated that more than one million Brazilians live in the US, generating billions of dollars in consumption, real estate, tourism and business.
This movement not only strengthens the Brazilian community abroad, but also positions Brazil as one of the main players among the countries that invest and consume in the United States. The economic relevance of this group can already be felt in strategic sectors such as the real estate market, the transfer of funds, the opening of companies and the choice of specific states such as Florida, New York and Massachusetts as new homes.
More than just numbers, this trend shows how Brazilians in the US are shaping the economic and social landscape, consolidating their position as one of the most influential foreign communities in the country.
Contents
HideThe American real estate sector has for years been one of the favorites of Brazilians in the US, who look to this market for both security of assets and opportunities for appreciation. Brazil is already 6th largest real estate investing country in the United StatesIt has now overtaken other emerging nations and established itself as a leading player among foreigners in this segment.
In the last 12 months, Brazilians have invested around US$ 2.24 billion in properties, a volume that puts the country ahead of traditional markets and demonstrates a clear tendency to diversify investments away from Brazil. O average value per property is US$ 496 thousandThis shows that the Brazilian buyer profile is concentrated on medium and high-end homes, especially in strategic regions such as Florida, Texas and California.
Another fact that stands out is the acquisition format: 65% of buyers opt for financingwith an average input of 30% of the total value. This practice is different from the reality in Brazil, where financing usually requires higher rates and shorter terms. In the US, access to competitive credit lines makes financing a strategic tool, allowing investors to preserve working capital for other businesses or new investments.
The search for passive income is another central pillar: 26% of Brazilians in the USA say that they buy real estate with the aim of generating income, either through long-term rentals or the stock market. short-term rental (vacation homes). This movement accompanies the expansion of American tourism, especially in destinations such as Orlando and Miami, where the demand for vacation homes continues to heat up and guarantees high occupancy rates.
These figures reveal a transformation in the profile of the Brazilian investor: more informed, with a global vision and willing to use the American market as a platform for sustainable wealth growth. For many, real estate is not just a consumer good or a second home, but a solid, dollarized investment strategyIt is also capable of generating protection against the volatility of the real and at the same time creating long-term opportunities.
Estimated evolution of the average value of real estate purchased by Brazilians in the USA (2015-2025). Source: The Florida Lounge, based on market data.
Another fact that reinforces the economic importance of Brazilians in the US is the flow of remittances between the two countries. Brazil is among the Top 10 senders and receivers of international transfers involving the United States, moving significant amounts of money that impact both families and businesses.
In the last 12 months, around US$ 8.1 billion was sent from the US to Brazila growth of 13% compared to the previous year. These funds are mainly earmarked for family support (sending money to parents and relatives), investments in real estate and companies in Brazil and maintaining financial ties with the country of origin, such as paying taxes or local services.
In the opposite direction, the flow is also significant: US$ 6.6 billion was sent from Brazil to the USArepresenting a growth of 5%. This capital is mainly used for:
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Education: tuition fees at American universities and schools, as well as specialization courses.
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Health: medical insurance, treatment and access to highly complex services.
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Tourism and lifestyle: domestic travel, consumption in shopping malls, restaurants and entertainment, strengthening the service sector.
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Construction and real estate: the purchase of homes for housing and investment, as well as property renovations and maintenance.
Highlighted cases
This movement can be illustrated with various examples. Many Brazilians come to the USA to invest in franchisesThey are taking advantage of models already validated in Brazil in areas such as food, beauty and services. Others are betting on the healthThere are also those who have opened physiotherapy, aesthetics and dentistry clinics aimed at the Latin community. In tourism, there are those who have turned vacation homes into real vacation rental operations, catering to both Brazilian and foreign tourists of other nationalities.
In real estate marketThe impact is even more visible: a significant part of the funds transferred goes towards buying real estate in cities like Orlando, Miami and Houston. These properties serve both as own residence how investment assets for short- and long-term rentals. To dollarize part of the assetsThese investors reduce their exposure to the volatility of the real and increase the possibility of a return in one of the most solid markets in the world.
This constant exchange shows not only the strong financial and cultural ties between the two countriesbut also the maturing of the Brazilian community as a global economic player. The circulation of resources shows how Brazilians have been learning to balance their assets in reais and dollars, building long-term strategies that bring wealth security and new opportunities for growth.
The entrepreneurial spirit accompanies Brazilians in the USA, and Florida is the main hub for this expansion. It is estimated that there are more than 30,000 Brazilian companies operating in the US, many of them concentrated in Miami, Orlando and the surrounding region. These businesses not only boost the local economy, but also create jobs, connect cultures and strengthen Brazil's image abroad.
The main segments of activity show the diversity and adaptability of the Brazilian entrepreneur:
Technology and fintechs
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CI&T - a Brazilian multinational technology and digital innovation company with a presence in the US offering solutions to large corporations.
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Mignow - a specialist in software migration based on artificial intelligence, has chosen Miami for its American headquarters.
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Inter&Co - a Brazilian fintech company that went public in the US and has its strategic hub in Miami to serve both Brazilians and Americans.
Services and consultancy
In Florida, it is common to find accounting, digital marketing and business consulting founded by Brazilians. These companies help both newly arrived compatriots and Americans who want to connect with the Latin market. Although many are local and smaller businesses, together they represent a fundamental link between the community and the American business ecosystem.
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Mobiliare Home - specialized in interior decoration and designoffers complete solutions for those wishing to transform properties in Florida into ready-to-rent residences or vacation homes.
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One Vacation Home - operates in seasonal property managementHe is responsible for reservations, maintenance and profitability of homes in Orlando.
Health and aesthetics
Several Brazilian professionals have opened dentistry, physiotherapy, aesthetics and well-being in Miami and Orlando, offering high-quality, bilingual service with a strong appeal to the Latino community.
Textiles, fashion and food
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Fogo de Chão - Brazilian steakhouse chain with several units in Florida, including Miami and Orlando.
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Texas de Brazil - a development with a strong presence in the premium steakhouse segment.
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Terra Gaucha - gaucho steakhouse with locations in Orlando and Tampa.
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Oakberry Açaí Bowls - a Brazilian health food brand that quickly gained a foothold in the USA, including Florida, offering acai bowls and smoothies.
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Bauducco - a traditional Brazilian food brand that has set up operations in the USA to serve both the local market and the Latin community.
Construction and machinery
The construction and real estate sector also has some outstanding Brazilian companies:
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The Florida Lounge - in the real estate investments, connects Brazilians to opportunities to buy homes, both for housing and for passive income.
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Gerdau - Brazilian steel giant with a presence in the US, including operations in Tampa, supporting the construction chain.
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In addition, many Brazilian entrepreneurs have brought to Florida their expertise in marble shops, joinery and specialized servicescreating businesses that cater to both Brazilians and Americans.
In addition to investments and entrepreneurship, the consumption power of Brazilians in the US is one of the pillars that draws the most attention. It is estimated that, in terms of annual spending by residents alone, this group generates around US$ 132 billionThis value reflects the strength of a consolidated community, with a growing income and sophisticated consumer habits.
Tourism also plays an important role: Brazilians visiting the United States spend approximately US$ 11 billion per year in travel, accommodation, shopping and entertainment. This influx not only strengthens sectors such as hotels, retail and theme parks, but also consolidates the USA as one of Brazilians' favorite destinations when it comes to leisure and family vacations.
More than numbers, the profile of Brazilian consumers in the USA reveals a constant search for stability, well-being and belonging. When choosing to live, invest and spend on American soil, these consumers are looking for quality of life, access to excellent health services and education, as well as integration into multicultural communities where they can maintain their roots without giving up global opportunities.
This behavior is reflected in consumer choices ranging from the purchase of real estate and cars to the preference for brands that offer complete experiences. Brazilians tend to value convenience, differentiated service and the possibility of combining tradition with innovation, characteristics that make them a highly strategic audience for companies and investors.
The presence of Brazilians in the US is not evenly distributed. There are states that concentrate a much larger portion of this community, forming centers of residence, work and investment.
A Florida leads this movement by a wide margin: about 25% of Brazilians living in the USA live in the stateThey are attracted by the climate, real estate opportunities and cultural proximity to Brazil. Miami and Orlando stand out as the main destinations, offering not only state-of-the-art infrastructure, but also well-structured Brazilian communities, which makes adaptation easier.
Next comes Massachusetts, with 22% of Braziliansespecially in and around the Boston area. This state concentrates a large number of Brazilian workers and families who have settled in recent decades in search of opportunities in the service, health and construction sectors.
The axis New York-New Jersey is home to around 15% from the Brazilian communityThere is a strong presence of immigrants looking for jobs in sectors such as finance, commerce, fashion and gastronomy. Already California (10%) e Texas (9%) are also relevant states, with a focus on technology, energy, construction and various ventures.
Other states, such as Georgia and ConnecticutAlthough on a smaller scale, they are also home to Brazilian communities that are growing year after year.
One relevant fact shows Florida's strength: 78% of Brazilians planning to move to the US choose the state as their preferred destination. The similar climate to Brazil, the abundance of direct flights, the presence of theme parks and the wide range of real estate make the region particularly attractive for both families and investors.
This geographical concentration highlights not only the search for opportunities, but also the building of support and belonging networks that further strengthen Brazil's presence in the country.
The trajectory of Brazilians in the US shows much more than numbers: it reveals a community that is growing, undertaking, investing and consolidating itself as one of the most influential in the country. From the billions spent in the real estate market to the constant remittances between Brazil and the United States, passing through the annual consumption power of US$ 132 billionThe Brazilian impact on the American economy is undeniable.
Florida has emerged as the epicenter of this movement. Whether it's buying real estate, starting a business, consumption or tourism, the state has become synonymous with opportunity and quality of life for those wishing to dollarize their assets and live in a multicultural and welcoming environment.
For investors and families looking to the future, understanding this scenario is the first step. The second is to act strategically, choosing the right partners to turn plans into reality.
In The Florida LoungeOur mission is precisely that: to help Brazilians to investing, living and thriving in Floridawith security and planning. Talk to our consultants and find out how to turn this movement into part of your story.
This article has been developed based on consolidated information on the Florida real estate market, the practical experience of our experts and the support of partner companies that are part of our structure.
Additional sources:
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CI&T: information on the global presence of the Brazilian technology multinational, including operations in the United States - CI&T - Our Locations e Wikipedia.
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Mignow: announcement of the opening of headquarters in Miami for international expansion - Refresh Miami.
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Inter&Co: Brazilian fintech with international operations and headquarters in Miami - Wikipedia.
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Fogo de ChãoBrazilian steakhouse chain present in several cities in Florida - Fogo de Chão.
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Texas de BrazilBrazilian-American steakhouse chain with a strong presence in the USA - Texas de Brazil.
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Terra GauchaBrazilian steakhouse with locations in Orlando and Tampa - Terra Gaucha.
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Oakberry Açaí Bowls: Brazilian health food brand expanding in the United States - Oakberry.
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GerdauBrazilian steel multinational with operations in the US, including Tampa, Brazil. Gerdau North America.
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BauduccoBrazilian food company with its own operations in the USA - Bauducco USA.
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