Storey Lake Condominium, by Lennar.
Stuart Miller, Executive Chairman of Lennar
The company, based in Miami, is the largest residential construction company in the country and its new business practices due to the coronavirus can establish a standard for the industry. Lennar has hired Dr. Pascal Goldschmidt, former dean of the Miller School of Medicine at the University of Miami, as medical director. He will guide the efforts of the company on the safety, health, and hygiene of its employees, clients, and builders.
Miller said that Lennar has daily calls with the top leaders to discuss all aspects of the company and how they should fit together, both in security practices and in business.
To reduce personal contact, Lennar has changed much of the closing process on lineMiller said. The transfers of bonds, mortgages and title insurance are being done through digital platforms. When paperwork is needed, drive-thru appointments are scheduled. The new domestic orientation process is being conducted by videoconference.
Visits to sales centers are only with scheduled time and only one family can visit one home at a time. Similarly, Lennar accelerated its digital marketing efforts with a focus on lead generation and sales consultants on line.
Construction has not yet been halted in any of its markets across the country. Even in the confined cities, construction is considered a key industry and can continue. Lennar did not have an impact on the availability of construction labor or the supply of materials, Miller added. He also did not see a slowdown in domestic purchases.
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