Even with the Thanksgiving holiday cut short this week, what is expected of the Black Friday in the USA is a way to heat up the market. Last year the occasion broke sales records online.
The National Retail Federation estimates that the date will have a 4% sales growth. This percentage is already enough to keep the economy going.
Online sales growth
According to Adobe Analytics, in 2018 the date reached US $ 6.22 billion in online sales. The expectation for the year was 20% growth in the sector, but the indexes reached 23.6%. This was also the first time that mobile shopping reached US $ 2 billion in a single day.
Even the stock market can be impacted by this seasonality. In a note released by JP Morgan, it was estimated that stock sales will rise 4.91TP1Q, up from 1.91TP1Q last year.
Besides the big discounts this Friday, Cyber Monday is yet another opportunity for merchants to sell and consumers to do Christmas shopping at good discounts. Compared to Black Friday, Cyber Monday is recent. Since 2005 it was created to extend discounts to the Monday after Thanksgiving. Today these discounts are seen, to a lesser extent, throughout the week.
The idea started in physical stores and was also widely adopted by e-commerces, since the public can enjoy great discounts from the comfort of their own homes. According to 2017 data from ComScore, the date represented a consumption of US $ 3.36 billion only online. Already Last year Americans spent US $ 7.9 billion.
Holiday shopping season
This year's Holiday shopping season - from November 25 to December 2 - is expected to reach or US $ 136 billion in the US. Only Black Friday is expected to have revenues of US $ 7.3 billion. In other words, if market predictions come true, there will be about US $ 1 billion more circulating in the market.
This year the social media will also be a preponderant factor in the sales figures. Not only for spreading the word about promotions, but for making purchases. Salesforce estimates that about 10% of purchases on mobile devices come directly from social networks during this shopping season.
Origin of the term Black Friday
Black Friday is the day exactly after Thanksgiving, precisely to mark the beginning of Christmas shopping. It is called "black" because it would be the opportunity for businesses to get out of the red with increased sales. At the time, accounting was still done by hand, and the black ink pens marked the profits, while the red ink pens marked the losses. This is how the term "Black Friday" came about.
Black Friday discounts in the United States are really aggressive, up to 80% discount. In this context the most sought after products, both by North Americans and by foreigners visiting the country on this occasion, are electronics. At the top of the list are televisions and smartphones. Certainly Apple's will have great popular appeal. Do you already know what you will enjoy buying during the occasion?
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