[mpc_textblock content_width="100" font_color="#f8bf4d" font_size="80" font_line_height="1" font_transform="none" font_align="left" margin_divider="true" mpc_tooltip__border_divider="true" mpc_tooltip__padding_divider="true"]AFTER ACQUISITION OF THE CENTURY, LENNAR GROWS TO BEST BUILDER OF 2018[/mpc_textblock][mpc_divider width="15" align="left" lines_color="#f8bf4d" lines_weight="4" margin_divider="true" margin_css="margin-top:20px;"]

LENNAR

Dfter the deal of the century, production bends over backwards to create value for itself and its customers, with a clear focus on what comes next.

These three words together today set an almost mystical barrier of expectations for billions of people who exchange value, value online and in the real world of commerce. Action, reaction, transaction. What if consumers could click "add to cart" to buy their next home?

 

We're not there yet," says Stuart Miller, CEO of Miami-based Lennar Corp., who spent the last 21 years as the company's CEO before moving to this newly created leadership position in April. A path there, as seen in the diagram drawn by Miller himself, includes a step-by-step breakdown of the main moments in a customer's chain of decisions and purchase explorations, from buying a wedding dress, for example. It starts with a milestone in the consumer's life and progresses from there.

"If we can identify that moment of engagement and start a dialogue based on how to educate a customer, about what they need, and turn it into an exchange; where we learn more and more about our customer, so that we can personalize an offer for them, we'll soon get to the point where we're there," says Miller. "We'll be able to send them a digital envelope that allows them to see an all-inclusive version from their own home, and that eliminates all the parts of the buying process that are of no value to them or a pain point for them. "

This experience, seemingly light years away from today's home-buying experience, makes Miller and the Lennar leadership team (including Rick Beckwitt as CEO and Jon Jaffe as president) happy that today's operational performance and tomorrow's innovation preparations are equally critical as each other.

 Lennar's intelligence manages to remake its business model from the simplicity of a digital purchase moment, when a buyer clicks "add to cart", the model can begin to resemble the logic and elegance of an Amazon. That's where logistics, complexity, physical movement, workflows and time itself disappear, leaving only a buyer ready, willing and able to purchase the home he or she wants.

"We became a pure-play builder when we spun off our real estate business, all we want to do is assist our core homebuilding operations and remove all the expenses in our process that don't offer value to our consumer," Miller says. "That's what we mean when we talk about building a better mousetrap. Our business at that point becomes more completely about the value we create, that we can control and maintain control over, and less about areas that we don't impact. "

The search for a faster route, the instant shopping cart, an iconic shift that puts the consumer at the top of the buyer-seller value chain, explains why Lennar's Miami headquarters pulses like a technological central nervous system. One floor of the space would be hard pressed to distinguish any Silicon Valley web product development center from one on Wall Street. Flat-screen monitors track the color-coded performance indicator and measure real-time data submitted by the company's 38 residential construction divisions across the country.

This moment of truth that changes the business model, the "aha" for a home buyer, speaks volumes about what Lennar is and what it intends to be as any achievement of its leadership team. That includes the $$ 9.3 billion shockwave that Lennar sent through the industry on October 30, when it announced its plan to merge CalAtlantic, homebuilder No. 5, into Lennar. The deal, closed on February 12, makes Lennar the number one construction company in the USAaccording to gross revenue.

BUILDER honors Lennar's strategic and operational team of associates as Builder of the Year 2018For much more than what they have achieved in the last 12 to 18 months, pooling resources, talents and land as one of America's greatest builders.

[mpc_alert preset="mpc_preset_21" icon="eti eti_globe_alt" icon_color="#f8bf4d" icon_size="28" icon_background_color="#f3f3f3" icon_border_divider="true" icon_border_css="border-top:0px;border-right:0px;border-bottom:0px;border-left:0px;border-color:#f8bf4d;border-style:solid;border-radius:0px;" icon_padding_divider="true" icon_padding_css="padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;" font_preset="mpc_preset_13" font_color="#5555" font_size="18" font_transform="uppercase" font_align="left" content_border_divider="true" content_border_css="border-top:0px;border-right:0px;border-bottom:0px;border-left:0px;border-color:#88d282;border-style:solid;border-radius:0px;" content_padding_divider="true" content_padding_css="padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;" background_color="#f7f7f7" border_divider="true" border_css="border-top:5px;border-right:0px;border-bottom:0px;border-left:0px;border-color:#f8bf4d;border-style:double;border-radius:0px;" padding_divider="true" margin_divider="true" margin_css="margin-bottom:30px;"]According to Forbes, Orlando the city was chosen number 1 in the United States for real estate investment in 2018. [/mpc_alert]
[mpc_callout preset="mpc_preset_47" title_font_preset="mpc_preset_95" title_font_color="#ffffff" title_font_size="24" title_font_line_height="1.3" title="Saiba como comprar uma casa na Florida" title_margin_divider="true" title_margin_css="margin-top:1px;margin-bottom:0px;" content_width="100" content_font_color="#ffffff" content_font_size="14" icon="fa fa-home" icon_color="#ffffff" icon_size="48" icon_margin_divider="true" icon_margin_css="margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;" background_color="#26a7ec" border_divider="true" border_css="border-top:0px;border-right:0px;border-bottom:5px;border-left:0px;border-color:#2297d6;border-style:solid;border-radius:15px;" padding_css="padding:30px;" mpc_button__url="url:https%3A%2F%2Fthefloridalounge.com%2Fcomo-comprar-uma-casa-na-florida-2-2-2%2F||target:%20_blank|" mpc_button__font_color="#adadad" mpc_button__font_size="14" mpc_button__font_transform="uppercase" mpc_button__title="Saber mais" mpc_button__background_color="#ffffff" mpc_button__border_divider="true" mpc_button__border_css="border-top:0px;border-right:0px;border-bottom:5px;border-left:0px;border-color:#cbcbcb;border-style:solid;border-radius:10px;" mpc_button__padding_divider="true" mpc_button__padding_css="padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px;" mpc_button__margin_divider="true" mpc_button__margin_css="margin-top:4px;" mpc_button__hover_font_color="#26a7ec"]Tudo o que você precisa saber para tomar a decisão certa! [/mpc_callout]
[mpc_divider width="15" align="left" lines_color="#f8bf4d" lines_weight="4" margin_divider="true" margin_css="margin-top:20px;"]
[mpc_alert preset="mpc_preset_21" icon="eti eti_globe_alt" icon_color="#f8bf4d" icon_size="28" icon_background_color="#f3f3f3" icon_border_divider="true" icon_border_css="border-top:0px;border-right:0px;border-bottom:0px;border-left:0px;border-color:#f8bf4d;border-style:solid;border-radius:0px;" icon_padding_divider="true" icon_padding_css="padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;" font_preset="mpc_preset_13" font_color="#5555" font_size="18" font_transform="uppercase" font_align="left" content_border_divider="true" content_border_css="border-top:0px;border-right:0px;border-bottom:0px;border-left:0px;border-color:#88d282;border-style:solid;border-radius:0px;" content_padding_divider="true" content_padding_css="padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;" background_color="#f7f7f7" border_divider="true" border_css="border-top:5px;border-right:0px;border-bottom:0px;border-left:0px;border-color:#f8bf4d;border-style:double;border-radius:0px;" padding_divider="true" margin_divider="true" margin_css="margin-bottom:30px;"]According to Forbes, Orlando the city was chosen number 1 in the United States for real estate investment in 2018. [/mpc_alert]
[mpc_callout preset="mpc_preset_47" title_font_preset="mpc_preset_95" title_font_color="#ffffff" title_font_size="24" title_font_line_height="1.3" title="Saiba como comprar uma casa na Florida" title_margin_divider="true" title_margin_css="margin-top:1px;margin-bottom:0px;" content_width="100" content_font_color="#ffffff" content_font_size="14" icon="fa fa-home" icon_color="#ffffff" icon_size="48" icon_margin_divider="true" icon_margin_css="margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;" background_color="#26a7ec" border_divider="true" border_css="border-top:0px;border-right:0px;border-bottom:5px;border-left:0px;border-color:#2297d6;border-style:solid;border-radius:15px;" padding_css="padding:30px;" mpc_button__url="url:https%3A%2F%2Fthefloridalounge.com%2Fcomo-comprar-uma-casa-na-florida-2-2-2%2F||target:%20_blank|" mpc_button__font_color="#adadad" mpc_button__font_size="14" mpc_button__font_transform="uppercase" mpc_button__title="Saber mais" mpc_button__background_color="#ffffff" mpc_button__border_divider="true" mpc_button__border_css="border-top:0px;border-right:0px;border-bottom:5px;border-left:0px;border-color:#cbcbcb;border-style:solid;border-radius:10px;" mpc_button__padding_divider="true" mpc_button__padding_css="padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px;" mpc_button__margin_divider="true" mpc_button__margin_css="margin-top:4px;" mpc_button__hover_font_color="#26a7ec"]Tudo o que você precisa saber para tomar a decisão certa! [/mpc_callout]
[mpc_callout preset="mpc_preset_16" layout="style_2" title_font_preset="mpc_preset_17" title_font_color="#555555" title_font_size="25" title_font_line_height="2" title_font_transform="uppercase" title_font_align="left" title="Vamos dar inicio ao seu sonho?" title_margin_divider="true" title_margin_css="margin-bottom:10px;" content_width="100" content_font_preset="mpc_preset_44" content_font_color="#888888" content_font_size="16" content_font_line_height="1.75" content_font_align="left" content_margin_divider="true" content_margin_css="margin-top:0px;" icon_align="left" icon="fa fa-handshake-o" icon_color="#b39a68" icon_size="64" icon_border_css="border-radius:0px;" icon_padding_css="padding:0px;" icon_margin_divider="true" icon_margin_css="margin-bottom:0px;margin-left:-15px;" background_color="#ffffff" border_css="border-width:10px;border-color:#b39a68;border-style:solid;border-radius:0px;" padding_divider="true" padding_css="padding-top:50px;padding-right:25px;padding-bottom:25px;padding-left:50px;" mpc_button__align="left" mpc_button__preset="mpc_preset_29" mpc_button__url="url:https%3A%2F%2Fthefloridalounge.com%2Fcontacts%2F|title:Contato|target:%20_blank|" mpc_button__font_preset="mpc_preset_20" mpc_button__font_color="#ffffff" mpc_button__font_size="16" mpc_button__font_transform="uppercase" mpc_button__title="ENTRAR EM CONTATO" mpc_button__background_color="#b39a68" mpc_button__border_divider="true" mpc_button__border_css="border-top:2px;border-right:0px;border-bottom:2px;border-left:0px;border-color:#b39a68;border-style:solid;border-radius:0px;" mpc_button__padding_divider="true" mpc_button__padding_css="padding-top:12px;padding-right:32px;padding-bottom:12px;padding-left:32px;" mpc_button__margin_divider="true" mpc_button__margin_css="margin-top:0px;margin-left:0px;" mpc_button__hover_font_color="#b39a68" mpc_button__hover_background_color="#ffffff" mpc_button__hover_background_effect="expand-horizontal" mpc_button__hover_background_offset="0" mpc_button__hover_border_css="border-radius:0px;" mpc_divider__preset="mpc_preset_7" mpc_divider__width="30" mpc_divider__align="left" mpc_divider__content_type="icon" mpc_divider__content_position="0" mpc_divider__content_padding_divider="true" mpc_divider__content_padding_css="padding-right:5px;padding-left:0px;" mpc_divider__icon="fa fa-stop" mpc_divider__icon_color="#f3f3f3" mpc_divider__icon_size="15" mpc_divider__lines_color="#f3f3f3" mpc_divider__lines_weight="3" mpc_divider__margin_divider="true" mpc_divider__margin_css="margin-left:-5px;"]Come and live in Florida and enjoy the freedom to dream. Discover the opportunities to live and invest. Get in touch now and receive 360º advice on everything you need. We have a team of experts ready to help you realize your dreams and investments. [/mpc_callout]
[ipt_fsqm_form id="8"]

Did you like the article? Keep an eye on our blog! Looking to invest in real estate in Florida? See the list of houses for sale in Florida we've selected for you!